Whether you are new to investing or are someone who's spent years building an investment portfolio, one alternative type of investment is cryptocurrency. You may have heard of different types of cryptocurrencies, which include everything from Bitcoin to Ethereum. Unlike real estate and other stable investment opportunities, investing in cryptocurrencies requires you to take on a significant amount of risk for the potential of high returns. Before you put your money in cryptocurrency, you should have a better understanding of what this currency is and how it compares to traditional investments.

Understanding Crypto Investments

Cryptocurrency is a type of digital payment system that doesn't use traditional banks to verify the transactions that people make. This peer-to-peer system allows any individual to send or receive payments. Instead of using physical money that's carried around and placed into a bank, crypto payments are digital entries found on an online database.

Over the last year, and really since the start of the pandemic lockdowns we saw a pattern emerge. Cultural Trends were spreading like wildfire through society. With the help of Facebook/Meta, Instagram and Twitter hierarchical diffusion seemed to be on steroids. Hierarchical Diffusion is the spread of an idea from persons or nodes of “authority” or “power” to other persons and places. We entered the era of “influencers”, and they were talking about everything under the sun but especially investments.

Cryptocurrency is a digital based currency that is used to buy and sell goods but also trade for profit. I’m sure, most of you know someone who has invested in some version of cryptocurrency. They work using technology called blockchain, a decentralized technology spread across many computers and manages & records transactions. Most of the appeal of blockchain tech is the security.