Before you can create a robust investment portfolio, there are numerous factors you should consider, which include everything from the types of investments you'll make to the level of risk tolerance you have. Some investors have a high risk tolerance, which means that they're willing to make risky investments despite the ample risk of substantial portfolio losses. There are also many investors who adopt a strategy that relies on low risk tolerance. Understanding your own risk tolerance is crucial for long-term investment success.

IPO or Initial Public Offering is the process of a private company offering shares to the public as a new stock issue. The IPO allows the company to raise capital by selling shares of its’ company. Companies must meet SEC requirements and it often takes months to navigate through all the requirements. It indicates that a company has grown and matured enough to meet the demands and benefits of the responsibility it must carry to public shareholders.

Over the last year, and really since the start of the pandemic lockdowns we saw a pattern emerge. Cultural Trends were spreading like wildfire through society. With the help of Facebook/Meta, Instagram and Twitter hierarchical diffusion seemed to be on steroids. Hierarchical Diffusion is the spread of an idea from persons or nodes of “authority” or “power” to other persons and places. We entered the era of “influencers”, and they were talking about everything under the sun but especially investments.

Socially Responsible Investing (SRI) is the investment in companies that promote ethical and socially conscious ideals such as environmental sustainability, justice, corporate ethics and/or advocate against discrimination. This can be accomplished by either specifically including companies that are making positive impacts and/or can exclude others that are making negative or questionable impact.